### Explanation
Users commonly reuse personal data across multiple online platforms to reduce cognitive load and simplify account management. This includes:
- **Names**: Users frequently utilize their official names or passport names on various platforms.
- **Email addresses**: Many individuals tend to use their main email address for several accounts.
- **Usernames/Nicknames**: People often maintain the same usernames or nicknames across different services.
- **Passwords**: It is common for users to employ identical or similar passwords, despite the associated security vulnerabilities.
This pattern of behavior is often encouraged by the policies of these platforms, which:
- Mandate the use of real names for account verification
- Connect accounts across different services
- Provide options for "Sign in with" existing accounts
- Award verification badges solely for users with consistent identities
### Examples
![[password-reuse.png]]
- 65% of users reuse passwords across multiple accounts ([source](https://au.pcmag.com/news/60692/you-probably-need-a-reality-check-about-cybersecurity))
- Research on username uniqueness and traceability: [How Unique and Traceable are Usernames?](https://arxiv.org/pdf/1101.5578.pdf)
### Types
- behavioural
- business
### See also
- [[SOWEL-8. Using Nicknames]]
### Typical techniques
- [[SOTL-6.1. Check Logins Reuse To Find Another Account]]
- [[SOTL-6.2. Check Nicknames Reuse To Find Another Account]]
- [[SOTL-6.3. Check Password Reuse To Find Another Account]]