Topics, hobbies, and preferences that a user engages with on social media, including liked pages, joined groups, followed hashtags, and consumed content. Interests help narrow down a person's identity and locate them on niche platforms. ### Related weaknesses - [[SOWEL-21. Exposing Interests]] - [[SOWEL-5. Exposing the Fact of Activity]] ### Related techniques - [[SOTL-16.3. Determine Social Media Related by Interests]] - [[SOTL-15.1. Make Targeted Advertising Campaign]] - [[SOTL-21.1. Explore Bookmarks]]